The Dearne Valley Landscape Partnership (DVLP) will promote its own activities and programme but also the promote of the wider Dearne Valley and the range of activities in the area. There will be a co-ordinated use of printed materials (leaflets, books, brochures, posters, etc) with social media to best suit the various audiences within the Dearne.

The Project

There are two key strands to the project:

Design, Marketing and Print Costs

The design costs related to the production of marketing and printed materials for the DVLP. The production of marketing material to promote the work of the DVLP and the Dearne as a whole.

Website and Social Media

The use of online and social media to promote, receive and share information about the DVLP and the Dearne.

A communications strategy has been developed as part of the development phase and this will guide the marketing and promotion throughout the lifetime of the Dearne. A “brand” for the DVLP has already been established and adopted, that also has clear guidelines for its use. This will ensure there is a consistent approach to everything that the DVLP produces. The DVLP will take the following approach to promote its work and the wealth of opportunities in the Dearne.

• Printed materials
• Website
• Social media
• Public relations
• Advertising
• Promotional events
• Branded items